Embedding Best Practice

by Zoe Manderson

The choices you make around where to embed Alpaca maps on your web pages will affect the level of engagement you will receive. We know that when these best practices are followed, clients report over 40% higher engagement.

It is now up to you to make sure that your audience can find and use the maps.

Embed within initial page view

This might seem obvious, but historically we were conditioned to always thinking a map sits at the bottom of a page. The difference with Alpaca maps is that they are a key storytelling device, and they have the power to fuel curiosity and give context to any other content you have on that page.

By placing the maps at the top of the page/article, you are giving your audience a visual snapshot that means they are more likely to keep scrolling, clicking and engaging with your page content.

If you embed your Alpaca maps at the bottom of a page which requires multiple scrolls to get to, you will NOT see the level of engagement that is possible.

Full width

For your audience to get the best user experience, we recommend that you embed the iFrame at the widest width that your website template will allow. This might be full bleed width, or with standard gutters on each side.

Embed on multiple pages

The flexibility of the Alpaca embed means that you can embed the most relevant view of your maps on corresponding pages on your website.

Some examples include;

  • Your master guide is embed on a home page or top level navigation
  • A category view of your map is embed on that section of your website (eg. ‘Food & Drink’)
  • Individual itineraries are embed on their relevant blog/article pages

By doing this, you are delivering your audience the most relevant content at the right time. Rather than only giving them the top level view, you can link them directly into niche content that matches what they’re looking for.

Here is a tutorial to show you how to give this a go